Contact Us
Last Updated: October 19, 2026
This website (the “Site”) offers information, products, and services related to real estate (the “Services”) provided by 5S Luxury Group Co. DBA Peak Luxury Real Estate, the website operator. We operate this website and may use third-party contractors to support the delivery of the Services and the Site (“Service Providers”).
If you are a visitor to this Site, this Privacy Policy applies to you and describes the policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. We act as the controller of your personal data, and our Service Providers assist us in providing the Services solely in their capacities as service providers and data processors.
This Privacy Policy does not apply to any websites, applications, or other online services that do not link to this Policy, including other services provided by us or by our Service Providers. If you have questions about our use of your personal information, please contact us using the information in Section 12 below.
We collect information from you in various ways when you access or use the Site or otherwise interact with the Services. This information may include:
Information You Provide to Us
Contact information that you provide, such as your first and last name, email address, home address, and phone number; feedback or correspondence, such as information you provide when you contact us with questions, feedback, or other correspondence; marketing information, such as your preferences and/or consents for receiving communications about our activities, events, and publications, and details about how you engage with such communications; and other information which you may provide voluntarily or that is necessary in connection with your interactions with us through the Site or Services.
Information We Obtain from Third Parties
Social media information: We may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages, the platform providers' privacy policies will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.
Data enrichment sources: We may obtain additional information about you from third-party data providers and publicly available sources, including property records, other public records, contact information, and professional or business information.
We do not use enrichment data, and do not permit any third party to use enrichment data obtained through us, to make or assist in making any decision regarding your eligibility for housing, credit, insurance, employment, or any other benefit or transaction for which a consumer report would be required under the federal Fair Credit Reporting Act.
Other sources: We may obtain your personal information from third-party analytics services, publicly available sources, and data providers.
CRM and Communication Data
If you communicate with us via email, text message, or other electronic means, or if we use customer relationship management (“CRM”) tools to manage our interactions with you, we may collect and process email message content, headers, metadata, attachments, text message content and metadata, communication timestamps, read receipts, delivery status, contact information, communication history, and notes and records relating to our interactions with you.
Our CRM services may synchronize with email accounts to facilitate communication management. When email synchronization is enabled, information from emails exchanged with you may be processed and stored, including email content, sender and recipient information, timestamps, and attachments. This data is used to provide better service, maintain accurate records, and facilitate follow-up communications.
Automatic Data Collection
We and our Service Providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, communications, and other online services. This may include device data, browser information, IP address, unique identifiers, language settings, mobile carrier, general geographic information, pages viewed, navigation paths, access times, duration of access, and interactions with marketing emails.
We may use cookies, local storage technologies, web beacons, pixels, and similar technologies for automatic data collection.
Chat and Messaging Features
If the Site offers live chat, an automated chat assistant, or a similar messaging feature, your conversations may be recorded, stored, and processed by us and by the Service Providers who operate that feature on our behalf. Please do not submit sensitive personal information through a chat feature.
We may use your personal information for the following purposes:
To provide, operate, maintain, and improve our Services and Site.
To communicate with you about our Services and business, including announcements, updates, security alerts, support messages, and responses to questions and feedback.
To manage our relationship with you using CRM tools and services, maintain records of communications, track preferences and interests, and provide personalized service.
To send follow-up communications if you have opted in to receive such communications, including through phone, email, and SMS text messages as permitted by law.
To send marketing and promotional communications if you have separately opted in to receive such communications.
To comply with applicable laws, lawful requests, legal processes, subpoenas, or requests from government authorities.
To protect our rights, privacy, safety, or property and those of others, prevent fraud, and investigate harmful, unauthorized, unethical, or illegal activity.
To create anonymous or aggregated data for lawful business purposes, including analytics, research, and improvement of our Services.
We may use artificial intelligence (“AI”) and machine learning technologies to provide and improve our Services.
AI technologies may be used to generate, assist with, or enhance property descriptions, listing information, blog posts, articles, social media content, marketing materials, emails, newsletters, advertising copy, and other content.
We may also use AI to assist with communications, analyze communication patterns, provide automated responses, prioritize communications, identify potential opportunities, suggest properties, analyze market trends, and optimize communications.
AI-generated content may contain errors or inaccuracies. You should not rely solely on AI-generated content for important decisions, including real estate transactions, without independent verification.
We do not use AI to make decisions that produce legal or similarly significant effects concerning you.
We may disclose personal information to Service Providers that perform services on our behalf, including website hosting, information technology, CRM services, email delivery, text messaging delivery, analytics, customer support, security, AI services, and other operational services.
Service Providers may process personal information only as necessary to provide services on our behalf and subject to applicable contractual and legal restrictions.
We may also disclose personal information to professional advisors, including lawyers, bankers, auditors, and insurers, where necessary in connection with the professional services they provide.
We may disclose personal information where reasonably necessary to comply with applicable law, respond to lawful requests, protect rights or safety, prevent fraud, or investigate security incidents.
We may also transfer information in connection with a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, as permitted by law.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not sell mobile information, phone numbers, SMS opt-in data, or SMS consent.
We may use advertising and tracking technologies to measure Site activity, understand how visitors interact with our Site, and evaluate the effectiveness of advertising.
These technologies may collect information such as device identifiers, browsing behavior, pages visited, actions taken on the Site, and interactions with advertisements.
Mobile phone numbers, SMS opt-in data, and SMS consent are not provided to advertising platforms for marketing or promotional purposes.
You may have the ability to opt out of certain targeted advertising or data-sharing activities where required by applicable law.
Your browser or browser extension may also send an opt-out preference signal, such as Global Privacy Control (“GPC”). Where required by law, we treat recognized GPC signals as valid opt-out requests.
You may manage cookies and similar technologies through your browser or device settings.
SMS Communications Opt-Out
To opt out of receiving SMS communications, reply STOP to any SMS communication sent to you.
Email Communications Opt-Out
You may unsubscribe from marketing emails at any time by following the unsubscribe instructions included in the email.
Your Privacy Rights
Depending on your location and applicable law, you may have rights to request access to, correction of, or deletion of personal information about you, as well as other rights regarding how your personal information is processed.
If you wish to exercise your rights, please contact us using the information in Section 12 below.
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, satisfy applicable legal, accounting, regulatory, and reporting obligations, and provide the Services.
Contact information and communication records are generally retained for the duration of our relationship with you and for a reasonable period afterward.
CRM data may be retained while you maintain an active relationship with us, unless longer retention is required by law.
Marketing preferences and opt-out records may be retained as necessary to honor your communication choices.
When personal information is no longer necessary for the purposes for which it was collected, we may securely delete or anonymize it.
The Site and Services may contain links to websites or online services operated by third parties.
We do not control these websites or services and are not responsible for their privacy practices, content, security, or actions.
We use reasonable administrative, organizational, physical, and technical safeguards designed to protect the personal information we collect.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
The Services are not intended for children under 18 years of age.
If we learn that we have collected personal information through the Services from a child under 18 without consent where required by law, we will delete it.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
The SMS messaging program is provided by 5S Luxury Group Co. DBA Peak Luxury Real Estate.
We use your phone number and consent records to send the messages you choose to receive and to honor your communication preferences.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not sell mobile information, phone numbers, SMS opt-in data, or SMS consent.
Service Providers may process mobile information only as needed to provide services on our behalf, such as text-message delivery and customer support.
You can opt out of SMS communications at any time by replying STOP.
For additional information regarding the SMS messaging program, please review our separate Terms & Conditions.
For questions regarding this Privacy Policy or our privacy practices, please contact us using the email address and mailing address provided on this website.
All contact information displayed in this Privacy Policy should match the information associated with 5S Luxury Group Co. DBA Peak Luxury Real Estate in the applicable business and A2P registration records.
We reserve the right to modify this Privacy Policy at any time.
If we make material changes to this Privacy Policy, we will update the “Last Updated” date and post the revised Privacy Policy on this website.
Where required by law, we will provide additional notice or obtain consent.
If you are a California resident, applicable California privacy law may provide rights regarding personal information we collect about you.
These rights may include access, correction, deletion, information regarding categories and sources of personal information, and information regarding certain disclosures.
We may collect categories of personal information including identifiers, contact information, commercial information, internet or electronic network activity, geolocation information, communications, professional information, inferences, and certain sensitive personal information when voluntarily provided.
California residents may also have the right to opt out of certain sharing for cross-context behavioral advertising.
We do not “sell” Personal Data as that term is defined under the CCPA.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
If you are a resident of a state with a comprehensive consumer privacy law, you may have rights, subject to applicable law, to:
Confirm whether we process your personal information and access that information.
Obtain a portable copy of your personal information.
Correct inaccuracies in your personal information.
Request deletion of personal information.
Opt out of certain targeted advertising, sale, or profiling activities.
Obtain information regarding certain disclosures where applicable.
To exercise these rights, please contact us using the information in Section 12.
If you are located in the European Economic Area, United Kingdom, or Switzerland, applicable data protection law may provide rights including access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.
We and our Service Providers may process personal information in the United States and other countries.
Where required, appropriate safeguards are used for international transfers, including applicable Standard Contractual Clauses.
You may also have the right to lodge a complaint with the appropriate data protection supervisory authority.